Graphic designer, artist, and illustrator, Geneviève is responsible for developing and evolving Fiorella’s brand, designing a visual story and aesthetic experience that complements Fiorella’s core values, delicious food, and warm hospitality. Born to a lineage of jewelry designers and craftsmen, Geneviève was destined to be a designer; her imagination, creativity, and meticulous attention to detail are an inherent part of her lifestyle and work. Genevieve grew up in Zimbabwe, inspired by her family’s rich Armenian traditions and flavorful cooking. She moved to the US for college, earning a BFA from San Diego State University, with honors and distinction in graphic design and painting. She later met Rémon Karian and moved to Boston to start their married lives together. As partners in life and in business, Rémon and Geneviève continue to grow Fiorella’s through a collaboration of love, skills, and vision that add up to one amazing recipe for success.

Geneviève has worked as lead and senior designer for clients such as American Eagle Outfitters, Martin & Osa, 77 Kids, World Vision, Virgin, CleanWell & Westfield. Along with branding and identity work, Geneviève has been creating couture invitations since her own wedding in 2007. She has created a series of African-inspired A to Z children’s artwork which will launch in the near future.